Author: Intracon Spain

ibtm-intracon-spain-2018
IBTM World: a trade fair that really works

In a context of global economic uncertainty, the trade fair industry in Spain has experienced a notable slump, due to lack of investment and exhibitors as well as an evident drop in trade fair attendance. Despite this, following Intracon Spain’s participation in IBTM World, we...

storytelling-intracon
Storytelling: A powerful way to inspire action

Storytelling is a powerful way to inspire action; it allows us to connect with people on an emotional level. Since the dawn of man, we have been infusing stories into everyday life. It brings us together, it transcends reality and allows us to disconnect from...

Corporate Christmas Dinner: Checklist

We know, we’re still a few months away from getting the Christmas tree out and preparing that delicious Christmas dinner. But foresight allows us to see that many companies (such as ours) already have their Christmas dinners organized.The people in charge of organizing these dinners...

prueba
Keeping up with learning trends

I’m an instructional designer. I studied to become one and have worked in this capacity for over thirty years. I’ve seen a good many trends come and go (can you say, Interactive VideoDisc?). I can tell you there are many opinions among my peers about...

Don’t Fall Behind! Marketing Trend Predictions For 2018

Trends change every year and get renewed. Tested. You know that.If during 2017 we saw marketing trends focused on fleeting, native and automated content, this year we’ll most likely also see changes and new trends in terms of content and marketing strategies. It’s obviously important to stay...

marketing storytelling
3 Basic Storytelling Concepts for You to Use in Your Marketing

Why choose stories in marketing? In marketing, storytelling implies using stories in such a way that helps sell your product or services. Marketers choose storytelling for many reasons, the main one being that stories persuade in ways that facts and statistics don’t. They are the single...

video content
Six Questions You Need to Ask Your Video Content

Did you know that landing pages with videos generate 800% more conversions than those without them? In fact, videos generate 69% of web traffic. In other words, video content is a key element to your company’s communication & marketing strategy because (among other reasons) it...