4 Tips on How to Lead the Marketing World

Consumer behavior has changed. In this era of information overload, it’s no surprise that our attention spans are getting shorter, more instant, more impatient. This also means a change for the marketing world. In the Golden Age of advertising, the most important element was getting your...

10 Simple Tips to Make your Next Event More Sustainable

If you are one of those people who has created or participated in an event, surely you’re aware of what happens after the event is over. Ridiculously high electricity, water and transportation bills. Paper, food and extra decor thrown away, unused. Piles and piles of...

How to Make Your Brand Stand Out

Would you know the differences between brand, corporate identity and corporate image? These are terms that should be a part of a company’s strategy because the company’s success relies directly or indirectly on a chain of events directly related to them. The brand, corporate identity...

How to get consumer’s attention in 48 characters

The headline that you have just read contains 48 characters. No less, no more. But, in the current environment, the new challenge is not only having an appealing CTA but to retain the audience. Once you´ve captivated their attention, you need to offer them some...

Mallorca, the flawless destination for events

Finding the perfect location for a corporate event or an incentive trip is one of the most important planning decisions. In order to guarantee its success, the election of an attractive destination is key to efficiently combine training sessions and playful activities. Here´s when Mallorca stands...

Epub 3.0: The future of the digital book is already here

Content is king. Nowadays, the quality of our content is dramatically relevant to stand out in such a difficult and competitive environment as the digital one. That´s why the format that we´d use to present our proposal becomes so important to gain and hold our...

HP Elite Slice, A new Smart conferencing solution

Intracon has teamed up with HP and Intel to deliver an existing new smart conferencing solution, the HP Elite Slice for Meeting Rooms. Our team of experts will train HP’s premium partners on both sales and technical messaging, involving: How to position the product by effectively communicating the...