Corporate Christmas Dinner: Checklist

We know, we’re still a few months away from getting the Christmas tree out and preparing that delicious Christmas dinner. But foresight allows us to see that many companies (such as ours) already have their Christmas dinners organized.The people in charge of organizing these dinners...

Keeping up with learning trends

I’m an instructional designer. I studied to become one and have worked in this capacity for over thirty years. I’ve seen a good many trends come and go (can you say, Interactive VideoDisc?). I can tell you there are many opinions among my peers about...

9 Reasons to Pay Attention to your PowerPoint Presentation

David JP Phillips, expert in the art of presentations, gave a talk revealing the key steps to avoid ‘death by PowerPoint.‘You won’t believe how often I’ve attended talks with PowerPoint presentations that left me really disappointed. Not because of the speaker, the content of their...

4 Reasons Why Your Company Needs a Blog

Most business people know that their company needs a website. But some are unaware of the potential of a blog. It’s no wonder. 67% of B2B companies still don’t have a blog, and the main reasons for this are generally:  “We haven’t got time” “We...

Don’t Fall Behind! Marketing Trend Predictions For 2018

Trends change every year and get renewed. Tested. You know that.If during 2017 we saw marketing trends focused on fleeting, native and automated content, this year we’ll most likely also see changes and new trends in terms of content and marketing strategies. It’s obviously important to stay...

marketing storytelling
3 Basic Storytelling Concepts for You to Use in Your Marketing

Why choose stories in marketing? In marketing, storytelling implies using stories in such a way that helps sell your product or services. Marketers choose storytelling for many reasons, the main one being that stories persuade in ways that facts and statistics don’t. They are the single...

video content
Six Questions You Need to Ask Your Video Content

Did you know that landing pages with videos generate 800% more conversions than those without them? In fact, videos generate 69% of web traffic. In other words, video content is a key element to your company’s communication & marketing strategy because (among other reasons) it...

content strategy
Do you Know What a Content Strategy is?

Maybe you’ve felt that your marketing department needs to be updated, digitized, or better coordinated. Perhaps you feel that your company should have a blog, but you don’t really know what a blog actually is, how to begin, nor what the real benefits are. You've...