Are you providing your sales team with the resources they need? Are the resources you’re giving them useful? Are they using these resources properly? We’ve noticed that lots of customers ask us to improve their product or service sales cycle, but that they only focus...
Today, we speak with Intracon’s SALES ENABLEMENT MANAGER, Juan Carlos Ferron. What does the SALES ENABLEMENT department do exactly? Basically, we provide the sales structures with the resources they need to make them as efficient as possible throughout the sales process. This is then translated into an...
With Christmas almost on our doorstep, companies are looking for ways to get closer to people who matter. Employees, suppliers, customers. Thanks to all their hard work and help, your company’s where it is today, even at these uncertain times. Now you’ll need to get...
Name: Anna Chavarria Department: Marketing Job title: Marketing management Main Responsibility: Coordinating the marketing team and department development Education: MBA, Executive Programme in Digital Marketing and Hubspot certification in Inbound marketing and Sales Enablement Hobbies: Mountain walking and going to the theatre Tell us about yourself and your role within the...
It's been advertised for quite a while and at last it’s here - LinkedIn Stories! A new opportunity for your brand? We’re going to explain how you can make the most of this new tool: LinkedIn Stories.As you’ll already be aware, traditional communication and marketing...
Some customers tell us of their need to get qualified leads. They have realised that, although they are able to generate leads, the leads do not always become sales.A lead is a potential customer who could be interested in purchasing your brand’s product or service....
Name: Júlia Tomás Department: Marketing Job title: Project management Main responsibility: Coordinating marketing and communication projects Education: Master in International Relations; Executive Master in Sales and Marketing; and Hubspot certification in Inbound Marketing Hobbies: mountain walking, dancing, paddle surfing, learning new languages Tell us about yourself and your role within the...
- “It’s the Marketing department’s fault for not getting enough leads,” the sales department complains.- “It’s the Sales department’s fault for not properly using the leads we send them,” complains the marketing department.Sound familiar? The marketing and sales departments seem to be locked in an...
Have you ever stopped to analyse your current customers? Which are the most profitable? If you could keep just half of them, which would you choose? All these questions are focused on achieving a single goal: your customer can't and shouldn't be just anyone. And...
If you work in a B2B environment then you'll be well aware that B2B communications are nothing like B2C ones. But do you know how to design a B2B marketing plan to help you get customers?In B2B, you have to focus on a more specific...