corporate christmas dinner
Corporate Christmas Dinner: Checklist

We know, we’re still a few months away from getting the Christmas tree out and preparing that delicious Christmas dinner. But foresight allows us to see that many companies (such as ours) already have their Christmas dinners organized.The people in charge of organizing these dinners...

video content
Six Questions You Need to Ask Your Video Content

Did you know that landing pages with videos generate 800% more conversions than those without them? In fact, videos generate 69% of web traffic. In other words, video content is a key element to your company’s communication & marketing strategy because (among other reasons) it...

content strategy
Do you Know What a Content Strategy is?

Maybe you’ve felt that your marketing department needs to be updated, digitized, or better coordinated. Perhaps you feel that your company should have a blog, but you don’t really know what a blog actually is, how to begin, nor what the real benefits are. You've...

burnout
Do You Have Burnout? Try This Test

What is burnout? According to expert and psychologist Christina Maslach, job burnout is when a person feels emotionally exhausted and unmotivated at work. It’s when a worker suffers from chronic stress, tension, anxiety, frustration, lack of satisfaction, lack of enthusiasm and lack of confidence towards the...

marketing books
3 Marketing Books to Read During Your Vacation

For some, vacation's here. And for others, that sometimes implies the opportunity to catch up with their reading. People read not only to learn but to also enjoy a slew of other advantages including: reduced stress, increased empathy and general well-being. There’s also another important...

Does Team Building Really Work?

For some of us vacation is already here, and for some this implies having an anxious need to disconnect from our day to day. Precisely to avoid or overcome this feeling of impatience and disengagement, some companies incorporate team building activities for their employees well...

event planner
11 Things You Didn’t Know About Event Planning

It seems like everyone’s into event planning these days. Or at least thinks that’s what they do. That neighbor who celebrates his birthday? An event planner. The bar owner who hosts a dinner? An event planner. Your friend who invites you to a cowboy themed...

buyer persona
How to Get Inside Your Client’s Head

We all know that annoying guy (or gal) at that party who, immediately after meeting, everybody tries to avoid. We avoid him for several reasons. Mainly? For boisterously talking about himself all the time. For not showing any interest in what you have to say....

3 Copywriting Formulas for When you have Writer’s Block

Let me paint the picture: it’s Monday morning and you’re sitting at your desk. Your boss has told you that the company website needs some updating and it’s your turn to do some copywriting. So, there you are, twiddling your thumbs as you stare at...

Intracon Brand
How to Communicate Your Brand Through Web Design

This week we came across Nathalie Nahai, a psychologist who studies the relationship between virtual environments and our human behavior and thinking. In her bestselling book Webs of Influence, the Psychology of Online Persuasion, she explains how understanding how and why we behave on the...