marketing books
3 Marketing Books to Read During Your Vacation

For some, vacation's here. And for others, that sometimes implies the opportunity to catch up with their reading. People read not only to learn but to also enjoy a slew of other advantages including: reduced stress, increased empathy and general well-being. There’s also another important...

Does Team Building Really Work?

For some of us vacation is already here, and for some this implies having an anxious need to disconnect from our day to day. Precisely to avoid or overcome this feeling of impatience and disengagement, some companies incorporate team building activities for their employees well...

event planner
11 Things You Didn’t Know About Event Planning

It seems like everyone’s into event planning these days. Or at least thinks that’s what they do. That neighbor who celebrates his birthday? An event planner. The bar owner who hosts a dinner? An event planner. Your friend who invites you to a cowboy themed...

buyer persona
How to Get Inside Your Client’s Head

We all know that annoying guy (or gal) at that party who, immediately after meeting, everybody tries to avoid. We avoid him for several reasons. Mainly? For boisterously talking about himself all the time. For not showing any interest in what you have to say....

3 Copywriting Formulas for When you have Writer’s Block

Let me paint the picture: it’s Monday morning and you’re sitting at your desk. Your boss has told you that the company website needs some updating and it’s your turn to do some copywriting. So, there you are, twiddling your thumbs as you stare at...

Intracon Brand
How to Communicate Your Brand Through Web Design

This week we came across Nathalie Nahai, a psychologist who studies the relationship between virtual environments and our human behavior and thinking. In her bestselling book Webs of Influence, the Psychology of Online Persuasion, she explains how understanding how and why we behave on the...

4 Tips on How to Lead the Marketing World

Consumer behavior has changed. In this era of information overload, it’s no surprise that our attention spans are getting shorter, more instant, more impatient.This also means a change for the marketing world. In the Golden Age of advertising, the most important element was getting your...

10 Simple Tips to Make your Next Event More Sustainable

If you are one of those people who has created or participated in an event, surely you’re aware of what happens after the event is over. Ridiculously high electricity, water and transportation bills. Paper, food and extra decor thrown away, unused. Piles and piles of...

How to Make Your Brand Stand Out

Would you know the differences between brand, corporate identity and corporate image? These are terms that should be a part of a company’s strategy because the company’s success relies directly or indirectly on a chain of events directly related to them. The brand, corporate identity...

How to get consumer’s attention in 48 characters

The headline that you have just read contains 48 characters. No less, no more. But, in the current environment, the new challenge is not only having an appealing CTA but to retain the audience. Once you´ve captivated their attention, you need to offer them some...