David JP Phillips, expert in the art of presentations, gave a talk revealing the key steps to avoid ‘death by PowerPoint.‘You won’t believe how often I’ve attended talks with PowerPoint presentations that left me really disappointed. Not because of the speaker, the content of their...
You’re going to launch a new product but you don’t know how to do so effectively? Organise an event, and not any event, a roadshow! What’s a roadshow? Basically, a roadshow is a travelling event that promotes products and trains distributors. It generates numerous benefits, including:Considerable...
Most business people know that their company needs a website. But some are unaware of the potential of a blog. It’s no wonder. 67% of B2B companies still don’t have a blog, and the main reasons for this are generally: “We haven’t got time” “We...
Trends change every year and get renewed. Tested. You know that.If during 2017 we saw marketing trends focused on fleeting, native and automated content, this year we’ll most likely also see changes and new trends in terms of content and marketing strategies. It’s obviously important to stay...
Why choose stories in marketing? In marketing, storytelling implies using stories in such a way that helps sell your product or services. Marketers choose storytelling for many reasons, the main one being that stories persuade in ways that facts and statistics don’t. They are the single...
We know, we’re still a few months away from getting the Christmas tree out and preparing that delicious Christmas dinner. But foresight allows us to see that many companies (such as ours) already have their Christmas dinners organized.The people in charge of organizing these dinners...
Did you know that landing pages with videos generate 800% more conversions than those without them? In fact, videos generate 69% of web traffic. In other words, video content is a key element to your company’s communication & marketing strategy because (among other reasons) it...
Maybe you’ve felt that your marketing department needs to be updated, digitized, or better coordinated. Perhaps you feel that your company should have a blog, but you don’t really know what a blog actually is, how to begin, nor what the real benefits are. You've...
What is burnout? According to expert and psychologist Christina Maslach, job burnout is when a person feels emotionally exhausted and unmotivated at work. It’s when a worker suffers from chronic stress, tension, anxiety, frustration, lack of satisfaction, lack of enthusiasm and lack of confidence towards the...
For some, vacation's here. And for others, that sometimes implies the opportunity to catch up with their reading. People read not only to learn but to also enjoy a slew of other advantages including: reduced stress, increased empathy and general well-being. There’s also another important...