Some customers tell us of their need to get qualified leads. They have realised that, although they are able to generate leads, the leads do not always become sales.A lead is a potential customer who could be interested in purchasing your brand’s product or service....
Name: Júlia Tomás Department: Marketing Job title: Project management Main responsibility: Coordinating marketing and communication projects Education: Master in International Relations; Executive Master in Sales and Marketing; and Hubspot certification in Inbound Marketing Hobbies: mountain walking, dancing, paddle surfing, learning new languages Tell us about yourself and your role within the...
- “It’s the Marketing department’s fault for not getting enough leads,” the sales department complains.- “It’s the Sales department’s fault for not properly using the leads we send them,” complains the marketing department.Sound familiar? The marketing and sales departments seem to be locked in an...
Have you ever stopped to analyse your current customers? Which are the most profitable? If you could keep just half of them, which would you choose? All these questions are focused on achieving a single goal: your customer can't and shouldn't be just anyone. And...
If you work in a B2B environment then you'll be well aware that B2B communications are nothing like B2C ones. But do you know how to design a B2B marketing plan to help you get customers?In B2B, you have to focus on a more specific...
For a b2b company, managing social media requires time and strategy. Any content you share needs a reason and purpose. There’s no room for improvisation. Social media is often left in the hands of a relative or intern, and it’s easy to forget that it...
“We want leads. We’re not quite sure why but we’ve heard you need them, and we want to increase our leads by 30%.”The same thing has started to happen with leads as with followers on social media. Everyone’s obsessed about how many leads they’ve got,...
Maybe you don't know where to start or, maybe you started already but you don't know how to continue. Whatever your reason is, if you are reading this post it’s because you want to plan the content of your blog well and today, we bring...
Where business-to-business (B2B) is concerned, purchasing is a rational process. It’s not impulsive. That's why it’s essential to learn techniques so that you can attract customers, sell them your product and get their recommendations to attract more customers. Inbound marketing and sales It’s essential to define your...
Good communication, internal and external is essential. Effective communication needs to reach people, so they feel compelled to read it. Transparent and honest communication is where user needs matter. Internal communication Communicating leadership has become imperative. Communicating changes, solving doubts, anticipating the future, and leading it with new proposals is...