Previously we looked at the use of storytelling to inspire action. In this article, we will look at the winning formula that storytellers use to win over audiences and show an example of visual and narrative storytelling in action, using the simple yet effective: Introduction-Action-Result,...
Businesses aren’t immune to change. Or they shouldn’t be. That applies to B2Bs too, as the people that make them up are potential consumers themselves. They live their lives immersed in the digitalisation process, one of the pillars of the fourth industrial revolution (4IR).With the...
We all know it’s true that if someone tells us they’ve used and liked a product or service then we’re more likely to buy it, no matter what it is. It’s the case both for individual customers and for companies.In a world full of marketing...
Are you planning to hold a congress? A convention? A meeting involving some important negotiation? Whatever type of event you may have in mind, take our word for it, include a translator. Not only will you stand out as a host, since foreign visitors will...
While B2C digital marketing unstoppably grows and millions of consumers and brands interact on social media, B2B businesses often struggle to find a way to profit from this new paradigm and take advantage of all the benefits that internet can bring.After all, B2B companies work...
No one said selling was easy, but what if you help your sales department to make it easy? It is vital that you are familiar with the different types of content you can offer your sales team to ensure their success.First of all, you will...
Digitalisation is transforming B2B marketing. The time of catalogues and mailshots has come to an end. Now, the sector is using inbound marketing, automation, account-based marketing (ABM) and artificial intelligence to personalise messages for each target customer. For Salesforce, the importance of managing and segmenting...
Design is not just about a logo, attractive images, a bold layout, or an original typeface. It’s about all that and more. Design is vital for developing a connection between your company and your brand and, therefore, your clients. The effort you put into a...
Big Data is the perfect setting for the development of efficient communication systems that enable customer service. According to the consultancy IOT Analytics, during 2019 we’ll use more than 8 billion devices connected to the Internet of Things (IoT), mostly through ad hoc apps.Apps are...
Traditional catalogues and brochures are giving way to new formats that will allow sales personnel to concentrate on what really matters: listening to the client.In the B2B world, when we visit potential clients there are two things that will decide the future of our relationship:...