webinars digital communication
Digital communication. How to communicate more effectively

The webinar audience participation model has become a way of life for businesses continually looking for new opportunities to drive the conversation regarding latest industry trends and product innovations.Webinars are a modern revolution in B2B engagement. They work as a direct pipeline between the business...

5 Google tools for your Marketing strategy
5 Google tools for your marketing strategy

Did you know that the same resources that provide the world’s biggest search engine can make your life easier? Today, we’re bringing you five Google tools that can lend you a helping hand so that you can spend more time on your marketing strategy.Let’s get...

The art of using the storytelling formula
The art of using the storytelling formula

Previously we looked at the use of storytelling to inspire action. In this article, we will look at the winning formula that storytellers use to win over audiences and show an example of visual and narrative storytelling in action, using the simple yet effective: Introduction-Action-Result,...

Digitalise your B2B sales department and improve your business
Digitalise your B2B sales department and improve your business

Businesses aren’t immune to change. Or they shouldn’t be. That applies to B2Bs too, as the people that make them up are potential consumers themselves. They live their lives immersed in the digitalisation process, one of the pillars of the fourth industrial revolution (4IR).With the...

The impact of social proof: why testimonials work

We all know it’s true that if someone tells us they’ve used and liked a product or service then we’re more likely to buy it, no matter what it is. It’s the case both for individual customers and for companies.In a world full of marketing...

Include translators at your event
Include translators at your events

Are you planning to hold a congress? A convention? A meeting involving some important negotiation? Whatever type of event you may have in mind, take our word for it, include a translator. Not only will you stand out as a host, since foreign visitors will...

Key steps in B2B marketing
4 key steps in B2B marketing

While B2C digital marketing unstoppably grows and millions of consumers and brands interact on social media, B2B businesses often struggle to find a way to profit from this new paradigm and take advantage of all the benefits that internet can bring.After all, B2B companies work...

Creating content for your sales department
Creating content for your sales department

No one said selling was easy, but what if you help your sales department to make it easy? It is vital that you are familiar with the different types of content you can offer your sales team to ensure their success.First of all, you will...