If you work in a B2B environment then you'll be well aware that B2B communications are nothing like B2C ones. But do you know how to design a B2B marketing plan to help you get customers?In B2B, you have to focus on a more specific...
For a b2b company, managing social media requires time and strategy. Any content you share needs a reason and purpose. There’s no room for improvisation. Social media is often left in the hands of a relative or intern, and it’s easy to forget that it...
“We want leads. We’re not quite sure why but we’ve heard you need them, and we want to increase our leads by 30%.”The same thing has started to happen with leads as with followers on social media. Everyone’s obsessed about how many leads they’ve got,...
Maybe you don't know where to start or, maybe you started already but you don't know how to continue. Whatever your reason is, if you are reading this post it’s because you want to plan the content of your blog well and today, we bring...
Where business-to-business (B2B) is concerned, purchasing is a rational process. It’s not impulsive. That's why it’s essential to learn techniques so that you can attract customers, sell them your product and get their recommendations to attract more customers. Inbound marketing and sales It’s essential to define your...
Good communication, internal and external is essential. Effective communication needs to reach people, so they feel compelled to read it. Transparent and honest communication is where user needs matter. Internal communication Communicating leadership has become imperative. Communicating changes, solving doubts, anticipating the future, and leading it with new proposals is...
So, you´ve got a website. It has most likely cost you a lot of time, effort, and money to develop.What happens now?The mantra that if you don’t appear on Google, you don’t exist should be echoing in your head.Don´t panic just yet! Here are four...
Could this recent outbreak of Covid-19 change the face of events forever?We have spoken to 2 individuals at Intracon, Director Carolina Bernal, and Sales Enablement manager Juan Carlos Ferron who are studying the rapid emergence of virtual events, and we will take a look at...
The webinar audience participation model has become a way of life for businesses continually looking for new opportunities to drive the conversation regarding latest industry trends and product innovations.Webinars are a modern revolution in B2B engagement. They work as a direct pipeline between the business...
Did you know that the same resources that provide the world’s biggest search engine can make your life easier? Today, we’re bringing you five Google tools that can lend you a helping hand so that you can spend more time on your marketing strategy.Let’s get...