The origins of storytelling Storytelling is a powerful tool that enables us to connect with people around us on an emotional level; and for this reason, it is an effective instrument of influence and persuasion.When Storytelling is used correctly, with style and impact, it can...
When it comes to B2B, your brand is a key part of how you build trust. For a long time, the impact of branding on potential clients wasn’t taken seriously enough. But, these days, B2B companies are becoming ever more aware of the impact their...
The content marketing landscape is continually changing, developing and compelling us to think about success factors in new and different ways. Nowadays, we need to show the business value of our efforts and the fruits of our labours as we venture forth, pushing forward and...
An attractive, well-structured presentation will have a positive impact on your audience. Not only should it make a connection, but it should also engage their attention and provoke their interest. When constructing your PowerPoint presentation, there are two essential questions you need to ask yourself:Do...
Finding formats that capture the attention of our professionals, whilst also meeting our training objectives, should be our top priority. Modern technology allows us to discover new learning techniques that allow us to transform that learning into extra motivation for the improvement of our professionals’...
Voiceovers are all around us, from train stations to film trailers, from automated switchboards to YouTube explainer videos. They fit harmoniously into our modern lives. A lot of the time we barely notice them, they exist in the background, acting as our inner voice, our...
In today's world, a lot of time, energy and resources are invested in technology and we are losing sight of the individual. This is primarily because we have not realised that the successful launch of a product, website or app depends on our putting the...
What’s going on in the world of content marketing? Is it necessary? How can you develop a better content strategy for your business? First of all, (in capital letters and bold, so you know we’re serious) you need to remember that, CONTENT MARKETING IS VITAL and...
Blockchain was one of the words related to technology that was most used in 2018. For good reason. Some argue that this technology will be even more revolutionary than the internet itself, but many still see it as a very complex process.Blockchain is a shared...
30 years ago, when I was working at the XEROX research centre in Palo Alto, California, scientist Mark Weiser, who coined the term ubiquitous computing, predicted that technology would eventually become integrated into the fabric of our lives, where it would go almost unnoticed. The...