Who doesn’t like a good story that’s well told? A story with a message that holds fast. But sometimes you need that inspiration to really get you in the mood for the sales pitch of the century. It’s a cold, grey and miserable late December evening and you’re on the way to...
Located in the former fishing village of Colonia de Sant Jordi, on the beautiful and quaint south side of the Island of Mallorca, nestled away from the main tourist resorts, Intracon celebrated 20 years of providing services to different sectors.Surrounded by an azure, sapphire shimmering...
We know, we’re still a few months away from getting the Christmas tree out and preparing that delicious Christmas dinner. But foresight allows us to see that many companies (such as ours) already have their Christmas dinners organized.The people in charge of organizing these dinners...
Learn to use social networks to identify the needs of your customers and increase your sales Information from Alex López @retailmeetingThe world is changing at breakneck speed which is why we must continually inform ourselves and stay up to date. With this aim I attended the...
I’m an instructional designer. I studied to become one and have worked in this capacity for over thirty years. I’ve seen a good many trends come and go (can you say, Interactive VideoDisc?). I can tell you there are many opinions among my peers about...
David JP Phillips, expert in the art of presentations, gave a talk revealing the key steps to avoid ‘death by PowerPoint.‘You won’t believe how often I’ve attended talks with PowerPoint presentations that left me really disappointed. Not because of the speaker, the content of their...
You’re going to launch a new product but you don’t know how to do so effectively? Organise an event, and not any event, a roadshow! What’s a roadshow? Basically, a roadshow is a travelling event that promotes products and trains distributors. It generates numerous benefits, including:Considerable...
Most business people know that their company needs a website. But some are unaware of the potential of a blog. It’s no wonder. 67% of B2B companies still don’t have a blog, and the main reasons for this are generally: “We haven’t got time” “We...
Trends change every year and get renewed. Tested. You know that.If during 2017 we saw marketing trends focused on fleeting, native and automated content, this year we’ll most likely also see changes and new trends in terms of content and marketing strategies. It’s obviously important to stay...
Why choose stories in marketing? In marketing, storytelling implies using stories in such a way that helps sell your product or services. Marketers choose storytelling for many reasons, the main one being that stories persuade in ways that facts and statistics don’t. They are the single...