No one said selling was easy, but what if you help your sales department to make it easy? It is vital that you are familiar with the different types of content you can offer your sales team to ensure their success.First of all, you will...
Digitalisation is transforming B2B marketing. The time of catalogues and mailshots has come to an end. Now, the sector is using inbound marketing, automation, account-based marketing (ABM) and artificial intelligence to personalise messages for each target customer. For Salesforce, the importance of managing and segmenting...
Design is not just about a logo, attractive images, a bold layout, or an original typeface. It’s about all that and more. Design is vital for developing a connection between your company and your brand and, therefore, your clients. The effort you put into a...
Big Data is the perfect setting for the development of efficient communication systems that enable customer service. According to the consultancy IOT Analytics, during 2019 we’ll use more than 8 billion devices connected to the Internet of Things (IoT), mostly through ad hoc apps.Apps are...
Traditional catalogues and brochures are giving way to new formats that will allow sales personnel to concentrate on what really matters: listening to the client.In the B2B world, when we visit potential clients there are two things that will decide the future of our relationship:...
What is motion graphics? Motion graphics is a visual medium, made up of digital video or animation, or the combination of the two, with the concept of creating the illusion of movement through images, illustrations and typography.Combining these elements with audio effects, and an integrated storyline...
We all like to think that we act rationally and logically. That, when we make a business decision, we weigh up all the options and their potential consequences. But, in truth, emotions are an important part of the process too. Even in the B2B environment,...
Are you enabling or hindering your sales force? Using the right sales tools allows salespeople to get access to relevant, and on-point content which prepares them to then engage with prospective buyers.With so many sales enablement tools available, it can be challenging to determine which ones...
When you stop to think about localizing content, the first thing that comes to mind is the translation of text or audio to suit a geographic location or a specific audience. Translation is a vital part of the process, but when putting a localization strategy...
The origins of storytelling Storytelling is a powerful tool that enables us to connect with people around us on an emotional level; and for this reason, it is an effective instrument of influence and persuasion.When Storytelling is used correctly, with style and impact, it can...