Did you know that landing pages with videos generate 800% more conversions than those without them? In fact, videos generate 69% of web traffic. In other words, video content is a key element to your company’s communication & marketing strategy because (among other reasons) it...
Maybe you’ve felt that your marketing department needs to be updated, digitized, or better coordinated. Perhaps you feel that your company should have a blog, but you don’t really know what a blog actually is, how to begin, nor what the real benefits are. You've...
What is burnout? According to expert and psychologist Christina Maslach, job burnout is when a person feels emotionally exhausted and unmotivated at work. It’s when a worker suffers from chronic stress, tension, anxiety, frustration, lack of satisfaction, lack of enthusiasm and lack of confidence towards the...
For some, vacation's here. And for others, that sometimes implies the opportunity to catch up with their reading. People read not only to learn but to also enjoy a slew of other advantages including: reduced stress, increased empathy and general well-being. There’s also another important...
For some of us vacation is already here, and for some this implies having an anxious need to disconnect from our day to day. Precisely to avoid or overcome this feeling of impatience and disengagement, some companies incorporate team building activities for their employees well...
It seems like everyone’s into event planning these days. Or at least thinks that’s what they do. That neighbor who celebrates his birthday? An event planner. The bar owner who hosts a dinner? An event planner. Your friend who invites you to a cowboy themed...
We all know that annoying guy (or gal) at that party who, immediately after meeting, everybody tries to avoid. We avoid him for several reasons. Mainly? For boisterously talking about himself all the time. For not showing any interest in what you have to say....
Let me paint the picture: it’s Monday morning and you’re sitting at your desk. Your boss has told you that the company website needs some updating and it’s your turn to do some copywriting. So, there you are, twiddling your thumbs as you stare at...
This week we came across Nathalie Nahai, a psychologist who studies the relationship between virtual environments and our human behavior and thinking. In her bestselling book Webs of Influence, the Psychology of Online Persuasion, she explains how understanding how and why we behave on the...
Consumer behavior has changed. In this era of information overload, it’s no surprise that our attention spans are getting shorter, more instant, more impatient.This also means a change for the marketing world. In the Golden Age of advertising, the most important element was getting your...