Most business people know that their company needs a website. But some are unaware of the potential of a blog. It’s no wonder. 67% of B2B companies still don’t have a blog, and the main reasons for this are generally: “We haven’t got time” “We...
Trends change every year and get renewed. Tested. You know that.If during 2017 we saw marketing trends focused on fleeting, native and automated content, this year we’ll most likely also see changes and new trends in terms of content and marketing strategies. It’s obviously important to stay...
Why choose stories in marketing? In marketing, storytelling implies using stories in such a way that helps sell your product or services. Marketers choose storytelling for many reasons, the main one being that stories persuade in ways that facts and statistics don’t. They are the single...
Did you know that landing pages with videos generate 800% more conversions than those without them? In fact, videos generate 69% of web traffic. In other words, video content is a key element to your company’s communication & marketing strategy because (among other reasons) it...
Maybe you’ve felt that your marketing department needs to be updated, digitized, or better coordinated. Perhaps you feel that your company should have a blog, but you don’t really know what a blog actually is, how to begin, nor what the real benefits are. You've...
What is burnout? According to expert and psychologist Christina Maslach, job burnout is when a person feels emotionally exhausted and unmotivated at work. It’s when a worker suffers from chronic stress, tension, anxiety, frustration, lack of satisfaction, lack of enthusiasm and lack of confidence towards the...
For some, vacation's here. And for others, that sometimes implies the opportunity to catch up with their reading. People read not only to learn but to also enjoy a slew of other advantages including: reduced stress, increased empathy and general well-being. There’s also another important...
For some of us vacation is already here, and for some this implies having an anxious need to disconnect from our day to day. Precisely to avoid or overcome this feeling of impatience and disengagement, some companies incorporate team building activities for their employees well...
It seems like everyone’s into event planning these days. Or at least thinks that’s what they do. That neighbor who celebrates his birthday? An event planner. The bar owner who hosts a dinner? An event planner. Your friend who invites you to a cowboy themed...
We all know that annoying guy (or gal) at that party who, immediately after meeting, everybody tries to avoid. We avoid him for several reasons. Mainly? For boisterously talking about himself all the time. For not showing any interest in what you have to say....