This week we came across Nathalie Nahai, a psychologist who studies the relationship between virtual environments and our human behavior and thinking. In her bestselling book Webs of Influence, the Psychology of Online Persuasion, she explains how understanding how and why we behave on the...
Consumer behavior has changed. In this era of information overload, it’s no surprise that our attention spans are getting shorter, more instant, more impatient.This also means a change for the marketing world. In the Golden Age of advertising, the most important element was getting your...
If you are one of those people who has created or participated in an event, surely you’re aware of what happens after the event is over. Ridiculously high electricity, water and transportation bills. Paper, food and extra decor thrown away, unused. Piles and piles of...
Would you know the differences between brand, corporate identity and corporate image? These are terms that should be a part of a company’s strategy because the company’s success relies directly or indirectly on a chain of events directly related to them. The brand, corporate identity...
The headline that you have just read contains 48 characters. No less, no more. But, in the current environment, the new challenge is not only having an appealing CTA but to retain the audience. Once you´ve captivated their attention, you need to offer them some...
Ideas change the world. But as important as having a good idea is to be able to show it in an attractive way. That´s why the design of a powerful strategy on your next congress is key to, at least, have the opportunity to show...
Intracon develops revolutionary product for HP Elitex3.Working on a product launch is always an exciting challenge for a company. It is also a great opportunity to prove the skills and creativity of our teams. That´s why we are happy to announce that Intracon has been...
Finding the perfect location for a corporate event or an incentive trip is one of the most important planning decisions. In order to guarantee its success, the election of an attractive destination is key to efficiently combine training sessions and playful activities.Here´s when Mallorca stands...
Content is king. Nowadays, the quality of our content is dramatically relevant to stand out in such a difficult and competitive environment as the digital one. That´s why the format that we´d use to present our proposal becomes so important to gain and hold our...
Intracon has teamed up with HP and Intel to deliver an existing new smart conferencing solution, the HP Elite Slice for Meeting Rooms.Our team of experts will train HP’s premium partners on both sales and technical messaging, involving:How to position the product by effectively communicating the...