Design

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Why does good design boost sales?

Design is not just about a logo, attractive images, a bold layout, or an original typeface. It’s about all that and more. Design is vital for developing a connection between your company and your brand and, therefore, your clients. The effort you put into a...

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Get to the next content marketing maturity level

The content marketing landscape is continually changing,  developing and compelling us to think about success factors in new and different ways. Nowadays, we need to show the business value of our efforts and the fruits of our labours as we venture forth, pushing forward and...

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UCD: Designing User-Centred Experiences

In today's world, a lot of time, energy and resources are invested in technology and we are losing sight of the individual. This is primarily because we have not realised that the successful launch of a product, website or app depends on our putting the...

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Is content marketing still king?

What’s going on in the world of content marketing? Is it necessary? How can you develop a better content strategy for your business? First of all, (in capital letters and bold, so you know we’re serious) you need to remember that, CONTENT MARKETING IS VITAL and...

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Learning to learn on your own

An eLearning approach to learning is all about independent instruction. And while eLearning has become the catch-all bucket for all self-guided learning, the truth is when you remove the technology aspects, what you are really talking about is autonomous instruction, practice and assessment. This means...

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Emotional Marketing takes hold again at Christmas

Christmas has always been a time associated traditionally and culturally with values like togetherness, love and reconciliation. Christmas taps into a sense of goodness that abounds in many of us, because of an emphasis on family and joy promoted during the festive season.At this time...