Marketing

CLIMBING-content-marketing-maturity-level-intracon
Get to the next content marketing maturity level

The content marketing landscape is continually changing,  developing and compelling us to think about success factors in new and different ways. Nowadays, we need to show the business value of our efforts and the fruits of our labours as we venture forth, pushing forward and...

voiceovers-intracon-spain
The voice to guide your sales team

Voiceovers are all around us, from train stations to film trailers, from automated switchboards to YouTube explainer videos. They fit harmoniously into our modern lives. A lot of the time we barely notice them, they exist in the background, acting as our inner voice, our...

content-Marketing-king-intracon
Is content marketing still king?

What’s going on in the world of content marketing? Is it necessary? How can you develop a better content strategy for your business? First of all, (in capital letters and bold, so you know we’re serious) you need to remember that, CONTENT MARKETING IS VITAL and...

Marketing-trends-2019
New 2019 marketing trends

The 7 realities of 2018 that will affect the digital marketing trends of 2019. We live in an age of constant change. We have to reinvent ourselves every single day of the week to adapt to the changeable circumstances we operate in. The same is true...

marketing-chistmas
Emotional Marketing takes hold again at Christmas

Christmas has always been a time associated traditionally and culturally with values like togetherness, love and reconciliation. Christmas taps into a sense of goodness that abounds in many of us, because of an emphasis on family and joy promoted during the festive season.At this time...

ibtm-intracon-spain-2018
IBTM World: a trade fair that really works

In a context of global economic uncertainty, the trade fair industry in Spain has experienced a notable slump, due to lack of investment and exhibitors as well as an evident drop in trade fair attendance. Despite this, following Intracon Spain’s participation in IBTM World, we...

storytelling-intracon
Storytelling: A powerful way to inspire action

Storytelling is a powerful way to inspire action; it allows us to connect with people on an emotional level. Since the dawn of man, we have been infusing stories into everyday life. It brings us together, it transcends reality and allows us to disconnect from...