Marketing

salestools/intracon
Sales Tools 4.0

Traditional catalogues and brochures are giving way to new formats that will allow sales personnel to concentrate on what really matters: listening to the client.In the B2B world, when we visit potential clients there are two things that will decide the future of our relationship:...

CLIMBING-content-marketing-maturity-level-intracon
Get to the next content marketing maturity level

The content marketing landscape is continually changing,  developing and compelling us to think about success factors in new and different ways. Nowadays, we need to show the business value of our efforts and the fruits of our labours as we venture forth, pushing forward and...

content-Marketing-king-intracon
Is content marketing still king?

What’s going on in the world of content marketing? Is it necessary? How can you develop a better content strategy for your business? First of all, (in capital letters and bold, so you know we’re serious) you need to remember that, CONTENT MARKETING IS VITAL and...

Marketing-trends-2019
New 2019 marketing trends

The 7 realities of 2018 that will affect the digital marketing trends of 2019. We live in an age of constant change. We have to reinvent ourselves every single day of the week to adapt to the changeable circumstances we operate in. The same is true...

marketing-chistmas
Emotional Marketing takes hold again at Christmas

Christmas has always been a time associated traditionally and culturally with values like togetherness, love and reconciliation. Christmas taps into a sense of goodness that abounds in many of us, because of an emphasis on family and joy promoted during the festive season.At this time...

ibtm-intracon-spain-2018
IBTM World: a trade fair that really works

In a context of global economic uncertainty, the trade fair industry in Spain has experienced a notable slump, due to lack of investment and exhibitors as well as an evident drop in trade fair attendance. Despite this, following Intracon Spain’s participation in IBTM World, we...