Marketing

marketing plan
4 steps to develop a Marketing Plan

A marketing plan contains all the information you need to reach your goal. A marketing plan features a Digital Marketing Plan, which is aligned with your business objectives. If your plan is lacking, you’ll end up wasting time, money and resources.See if you can answer...

Keep the Magic of Christmas Alive
Keep the Magic of Christmas Alive

With Christmas almost on our doorstep, companies are looking for ways to get closer to people who matter. Employees, suppliers, customers. Thanks to all their hard work and help, your company’s where it is today, even at these uncertain times. Now you’ll need to get...

anna chavarria interview
Anna Chavarria Interview, Marketing management at Intracon

Name: Anna Chavarria Department: Marketing Job title: Marketing management Main Responsibility: Coordinating the marketing team and department development Education: MBA, Executive Programme in Digital Marketing and Hubspot certification in Inbound marketing and Sales Enablement Hobbies: Mountain walking and going to the theatre Tell us about yourself and your role within the...

Júlia Tomàs Interview
Júlia Tomàs Interview, Project Manager at Intracon

Name: Júlia Tomás Department: Marketing Job title: Project management Main responsibility: Coordinating marketing and communication projects Education: Master in International Relations; Executive Master in Sales and Marketing; and Hubspot certification in Inbound Marketing Hobbies: mountain walking, dancing, paddle surfing, learning new languages Tell us about yourself and your role within the...

account-based marketing
What is Account-Based Marketing?

Have you ever stopped to analyse your current customers? Which are the most profitable? If you could keep just half of them, which would you choose? All these questions are focused on achieving a single goal: your customer can't and shouldn't be just anyone. And...

design b2b communications plan
How To Design a B2B Communications Plan

If you work in a B2B environment then you'll be well aware that B2B communications are nothing like B2C ones. But do you know how to design a B2B marketing plan to help you get customers?In B2B, you have to focus on a more specific...

Social Media Automation Tools

For a b2b company, managing social media requires time and strategy. Any content you share needs a reason and purpose. There’s no room for improvisation. Social media is often left in the hands of a relative or intern, and it’s easy to forget that it...

lead nurturing
What’s Lead Nurturing?

“We want leads. We’re not quite sure why but we’ve heard you need them, and we want to increase our leads by 30%.”The same thing has started to happen with leads as with followers on social media. Everyone’s obsessed about how many leads they’ve got,...

plan the content of your blog
How to plan the content of your blog

Maybe you don't know where to start or, maybe you started already but you don't know how to continue. Whatever your reason is, if you are reading this post it’s because you want to plan the content of your blog well and today, we bring...