marketing

9 Reasons to Pay Attention to your PowerPoint Presentation

David JP Phillips, expert in the art of presentations, gave a talk revealing the key steps to avoid ‘death by PowerPoint.‘You won’t believe how often I’ve attended talks with PowerPoint presentations that left me really disappointed. Not because of the speaker, the content of their...

Don’t Fall Behind! Marketing Trend Predictions For 2018

Trends change every year and get renewed. Tested. You know that.If during 2017 we saw marketing trends focused on fleeting, native and automated content, this year we’ll most likely also see changes and new trends in terms of content and marketing strategies. It’s obviously important to stay...

marketing storytelling
3 Basic Storytelling Concepts for You to Use in Your Marketing

Why choose stories in marketing? In marketing, storytelling implies using stories in such a way that helps sell your product or services. Marketers choose storytelling for many reasons, the main one being that stories persuade in ways that facts and statistics don’t. They are the single...

content strategy
Do you Know What a Content Strategy is?

Maybe you’ve felt that your marketing department needs to be updated, digitized, or better coordinated. Perhaps you feel that your company should have a blog, but you don’t really know what a blog actually is, how to begin, nor what the real benefits are. You've...

marketing books
3 Marketing Books to Read During Your Vacation

For some, vacation's here. And for others, that sometimes implies the opportunity to catch up with their reading. People read not only to learn but to also enjoy a slew of other advantages including: reduced stress, increased empathy and general well-being. There’s also another important...

buyer persona
How to Get Inside Your Client’s Head

We all know that annoying guy (or gal) at that party who, immediately after meeting, everybody tries to avoid. We avoid him for several reasons. Mainly? For boisterously talking about himself all the time. For not showing any interest in what you have to say....