sales enablement

Impact on your Sales Network with Sales Enablement
Make an Impact on your Sales Network with Sales Enablement

- “It’s the Marketing department’s fault for not getting enough leads,” the sales department complains.- “It’s the Sales department’s fault for not properly using the leads we send them,” complains the marketing department.Sound familiar? The marketing and sales departments seem to be locked in an...

lead nurturing
What’s Lead Nurturing?

“We want leads. We’re not quite sure why but we’ve heard you need them, and we want to increase our leads by 30%.”The same thing has started to happen with leads as with followers on social media. Everyone’s obsessed about how many leads they’ve got,...

Attracting Customers to your Business
Recommendations for Attracting Customers to your Business, B2B

Where business-to-business (B2B) is concerned, purchasing is a rational process. It’s not impulsive. That's why it’s essential to learn techniques so that you can attract customers, sell them your product and get their recommendations to attract more customers. Inbound marketing and sales It’s essential to define your...

Digitalise your B2B sales department and improve your business
Digitalise your B2B sales department and improve your business

Businesses aren’t immune to change. Or they shouldn’t be. That applies to B2Bs too, as the people that make them up are potential consumers themselves. They live their lives immersed in the digitalisation process, one of the pillars of the fourth industrial revolution (4IR).With the...

Key steps in B2B marketing
4 key steps in B2B marketing

While B2C digital marketing unstoppably grows and millions of consumers and brands interact on social media, B2B businesses often struggle to find a way to profit from this new paradigm and take advantage of all the benefits that internet can bring.After all, B2B companies work...

Creating content for your sales department
Creating content for your sales department

No one said selling was easy, but what if you help your sales department to make it easy? It is vital that you are familiar with the different types of content you can offer your sales team to ensure their success.First of all, you will...

good-design-boost-sales-intracon-spain
Why does good design boost sales?

Design is not just about a logo, attractive images, a bold layout, or an original typeface. It’s about all that and more. Design is vital for developing a connection between your company and your brand and, therefore, your clients. The effort you put into a...

power-apps-sales-tools-intracon-spain
The power of apps in the B2B sector

Big Data is the perfect setting for the development of efficient communication systems that enable customer service. According to the consultancy IOT Analytics, during 2019 we’ll use more than 8 billion devices connected to the Internet of Things (IoT), mostly through ad hoc apps.Apps are...

salestools/intracon
Sales Tools 4.0

Traditional catalogues and brochures are giving way to new formats that will allow sales personnel to concentrate on what really matters: listening to the client.In the B2B world, when we visit potential clients there are two things that will decide the future of our relationship:...

Motion Graphics-Intracon-Spain
Motion Graphics-an innovative technique to communicate and sell in B2B

What is motion graphics? Motion graphics is a visual medium, made up of digital video or animation, or the combination of the two, with the concept of creating the illusion of movement through images, illustrations and typography.Combining these elements with audio effects, and an integrated storyline...