Are you providing your sales team with the resources they need? Are the resources you’re giving them useful? Are they using these resources properly? We’ve noticed that lots of customers ask us to improve their product or service sales cycle, but that they only focus...
Today, we speak with Intracon’s SALES ENABLEMENT MANAGER, Juan Carlos Ferron. What does the SALES ENABLEMENT department do exactly? Basically, we provide the sales structures with the resources they need to make them as efficient as possible throughout the sales process. This is then translated into an...
Some customers tell us of their need to get qualified leads. They have realised that, although they are able to generate leads, the leads do not always become sales.A lead is a potential customer who could be interested in purchasing your brand’s product or service....
- “It’s the Marketing department’s fault for not getting enough leads,” the sales department complains.- “It’s the Sales department’s fault for not properly using the leads we send them,” complains the marketing department.Sound familiar? The marketing and sales departments seem to be locked in an...
“We want leads. We’re not quite sure why but we’ve heard you need them, and we want to increase our leads by 30%.”The same thing has started to happen with leads as with followers on social media. Everyone’s obsessed about how many leads they’ve got,...
Where business-to-business (B2B) is concerned, purchasing is a rational process. It’s not impulsive. That's why it’s essential to learn techniques so that you can attract customers, sell them your product and get their recommendations to attract more customers. Inbound marketing and sales It’s essential to define your...
Businesses aren’t immune to change. Or they shouldn’t be. That applies to B2Bs too, as the people that make them up are potential consumers themselves. They live their lives immersed in the digitalisation process, one of the pillars of the fourth industrial revolution (4IR).With the...
While B2C digital marketing unstoppably grows and millions of consumers and brands interact on social media, B2B businesses often struggle to find a way to profit from this new paradigm and take advantage of all the benefits that internet can bring.After all, B2B companies work...
No one said selling was easy, but what if you help your sales department to make it easy? It is vital that you are familiar with the different types of content you can offer your sales team to ensure their success.First of all, you will...
Design is not just about a logo, attractive images, a bold layout, or an original typeface. It’s about all that and more. Design is vital for developing a connection between your company and your brand and, therefore, your clients. The effort you put into a...