Uncategorized

prueba
Keeping up with learning trends

I’m an instructional designer. I studied to become one and have worked in this capacity for over thirty years. I’ve seen a good many trends come and go (can you say, Interactive VideoDisc?). I can tell you there are many opinions among my peers about...

Don’t Fall Behind! Marketing Trend Predictions For 2018

Trends change every year and get renewed. Tested. You know that.If during 2017 we saw marketing trends focused on fleeting, native and automated content, this year we’ll most likely also see changes and new trends in terms of content and marketing strategies. It’s obviously important to stay...

marketing storytelling
3 Basic Storytelling Concepts for You to Use in Your Marketing

Why choose stories in marketing? In marketing, storytelling implies using stories in such a way that helps sell your product or services. Marketers choose storytelling for many reasons, the main one being that stories persuade in ways that facts and statistics don’t. They are the single...

video content
Six Questions You Need to Ask Your Video Content

Did you know that landing pages with videos generate 800% more conversions than those without them? In fact, videos generate 69% of web traffic. In other words, video content is a key element to your company’s communication & marketing strategy because (among other reasons) it...

content strategy
Do you Know What a Content Strategy is?

Maybe you’ve felt that your marketing department needs to be updated, digitized, or better coordinated. Perhaps you feel that your company should have a blog, but you don’t really know what a blog actually is, how to begin, nor what the real benefits are. You've...

marketing books
3 Marketing Books to Read During Your Vacation

For some, vacation's here. And for others, that sometimes implies the opportunity to catch up with their reading. People read not only to learn but to also enjoy a slew of other advantages including: reduced stress, increased empathy and general well-being. There’s also another important...

buyer persona
How to Get Inside Your Client’s Head

We all know that annoying guy (or gal) at that party who, immediately after meeting, everybody tries to avoid. We avoid him for several reasons. Mainly? For boisterously talking about himself all the time. For not showing any interest in what you have to say....

3 Copywriting Formulas for When you have Writer’s Block

Let me paint the picture: it’s Monday morning and you’re sitting at your desk. Your boss has told you that the company website needs some updating and it’s your turn to do some copywriting. So, there you are, twiddling your thumbs as you stare at...

4 Tips on How to Lead the Marketing World

Consumer behavior has changed. In this era of information overload, it’s no surprise that our attention spans are getting shorter, more instant, more impatient.This also means a change for the marketing world. In the Golden Age of advertising, the most important element was getting your...

10 Simple Tips to Make your Next Event More Sustainable

If you are one of those people who has created or participated in an event, surely you’re aware of what happens after the event is over. Ridiculously high electricity, water and transportation bills. Paper, food and extra decor thrown away, unused. Piles and piles of...