Uncategorized

CLIMBING-content-marketing-maturity-level-intracon
Get to the next content marketing maturity level

The content marketing landscape is continually changing,  developing and compelling us to think about success factors in new and different ways. Nowadays, we need to show the business value of our efforts and the fruits of our labours as we venture forth, pushing forward and...

3 Copywriting Formulas for When you have Writer’s Block

Let me paint the picture: it’s Monday morning and you’re sitting at your desk. Your boss has told you that the company website needs some updating and it’s your turn to do some copywriting. So, there you are, twiddling your thumbs as you stare at...

4 Tips on How to Lead the Marketing World

Consumer behavior has changed. In this era of information overload, it’s no surprise that our attention spans are getting shorter, more instant, more impatient.This also means a change for the marketing world. In the Golden Age of advertising, the most important element was getting your...

10 Simple Tips to Make your Next Event More Sustainable

If you are one of those people who has created or participated in an event, surely you’re aware of what happens after the event is over. Ridiculously high electricity, water and transportation bills. Paper, food and extra decor thrown away, unused. Piles and piles of...

blog_3
How to Make Your Brand Stand Out

Would you know the differences between brand, corporate identity and corporate image? These are terms that should be a part of a company’s strategy because the company’s success relies directly or indirectly on a chain of events directly related to them. The brand, corporate identity...