09 Apr Is content marketing still king?
What’s going on in the world of content marketing? Is it necessary? How can you develop a better content strategy for your business?
First of all, (in capital letters and bold, so you know we’re serious) you need to remember that, CONTENT MARKETING IS VITAL and it’s here to stay. Even if it’s not been crowned king yet, it’s sure to be within the next few years. It’s estimated that, in 2021, the content marketing industry will be worth more than 400 billion dollars. Yes, content marketing is taking the place of traditional marketing. To put it succinctly: these days, content marketing is marketing.
There’s no mystery about why that is, because content marketing is incredibly useful. It’s an excellent tool for building trust, developing a brand’s personality, driving traffic to a website and attracting good potential clients, as well as turning them into loyal customers, and maintaining a close relationship with them. Therefore, focusing your energies on developing your content marketing is going to help pave your way to success.
You might already be aware of the importance of content marketing for your brand, but you also shouldn’t lose sight of the fact that, at the same time as this kind of marketing has been evolving, it’s become more and more essential to develop a clear strategy. That means all your content needs to have a common purpose and aim.
So, if you want to break into the world of content, read on for a few tips and facts to keep in mind when you’re developing your content strategy.
- Understand your audience, depth is key. You need to be daring enough to listen to your audience and build a relationship with them.
- Help your client to succeed. Use your content to help your clients get more value out of their purchase from you. That will motivate them to recommend you to people they know and build a stronger relationship with your brand.
- Focus part of your content on after-sales. Don’t forget that the marketing funnel is a thing of the past, and you now need to prioritise continuous engagement with your clients. (If you want to read more about the new Inbound Marketing model, click here)
- Establish the ROI of each campaign. You can do this by defining measurable goals, and with the collaboration of the marketing and sales department.
- Promote your content. You won’t get the views you want if you’re not prepared to invest in your content.
- Automate it. Doing this can help you save on resources, money and time.
- Be consistent with your brand personality whenever you publish content. That will boost your credibility.
- Invest in personalisation tools. Clients are more and more open to sharing things about themselves with companies in exchange for personalised information related to their tastes and interests.
- Make use of The aim of this technique is to remind users that are interested in your products that you’re here, and you have quality products to offer them. If someone clicks on your ad after having seen it several times, they are twice as likely to convert into a client.
- Don’t overwhelm your leads with long, complex content. Use infographics and videos. Your client’s attention span is limited. Make the most of it.
- Use natural vocabulary in your content. A text that’s easy to read and has a friendly tone will be much better received by your target audience. It will also help you improve your ranking in voice searches. Don’t forget that we’re now living in a world of screenless searches.
These are just a few tips to help you unleash your imagination and create your own content strategy. There are still lots of other creative ways to make sure your content is seen by the right people. Be daring and experiment. Now is the time to dive head first into the world of content marketing. Don’t get left behind.
Written by @soyyolorena