4 steps to develop a Marketing Plan

marketing plan

14 Dec 4 steps to develop a Marketing Plan

A marketing plan contains all the information you need to reach your goal. A marketing plan features a Digital Marketing Plan, which is aligned with your business objectives. If your plan is lacking, you’ll end up wasting time, money and resources.

See if you can answer the following questions:

Do you know what direction you’re moving in? Do you have clear objectives?
Do you know how much online demand there is for your products/services?
Do you have a strong value proposition? Do you know your customers well enough?
Are your marketing actions integrated within your plan?
Are you analysing all the marketing actions you’re carrying out?

If you’re unable to answer all of the above with, “Yes, of course,” you need a marketing plan. A marketing plan will let you create a strategy, set objectives, know both your competitors and customers better, and optimise the time and economic resources you invest.



The first step is ANALYSIS.

Let’s get a snapshot of your brand’s current situation. We’ll carry out an internal analysis, external analysis and a SWOT (Strengths, Weaknesses, Opportunities, Threats). These are the best tools to know your company’s real situation.

With all this information, you can move on to step 2: OBJECTIVES

Your objectives will depend greatly on your company’s current digital situation, as well as its human and economic resources. This means, you need to set yourself some SMART objectives:

• Specific
• Measurable
• Attainable
• Realistic
• Time-bound


Now that you’ve set your objectives realistically, taking into account the time, human resources and budget you’ve got available, you need to set out how you’re going to attain them. Each objective needs to have a specific plan in place. In this stage of the marketing plan, you’ll define the road map you’re going to follow to attain all your objectives. You’ll define what to say, when, to whom, via which channels, how often and how many times.


Here comes the last point: MEASURING. All marketing plans need specific Key Performance Indicators (KPIs). By reviewing and analysing the KPIs you can see if you’re attaining the set objectives, if you should keep following the same direction or if you should tweak your plan and make changes. Through results reports you can glean information on all the actions you’re carrying out, to decide which are worth repeating, replicating or adjusting.

Carrying out a marketing plan will allow you to be more profitable and prevent you from wasting time, money and effort on actions you don’t have full control over. If you seek consultation with an expert marketing agency, outside your industry, you’ll add a completely new and advantageous vision to your company.

Act now, there’s no time like the present! Let us assess your business, no strings attached!

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