Archive

Product Launch

Challenge HP launched their Spark and Greta printers in September 2020. The main challenge faced by the company consisted in positioning their printers favourably for the target audiences and communicating effectively, both internally and externally, the printers’ features, unique selling points and benefits.The challenge involved conveying...

Cheer up team!

The Challenge A business passes through numerous stages in its life cycle. There are harder times, crises that arise and that the company has to overcome, spikes in work with the pressure of deadlines and times of recession. When challenges emerge, employees are asked to pull...

EPUB Documents: the Best Letter of Introduction for Salespeople

The Challenge Equipping salespeople with the best technological solutions to enable them to clearly convey their sales messages has always been a priority for HP. While working to ensure continual improvement, HP WorldWide identified a hole in its sales network: it needed a tool that unified...

Brand Transformation: Go Global Travel

The Challenge A brand represents an organisation's identity. But, in addition to being known, brands have to be recognisable. Their image must be coherent with their message and values and it should be easy to connect it to the brand. It's important for a brand to...

Lead Hunting

The Challenge Our customer offers advanced technological solutions to support companies undergoing digital transformation. It is one of the largest multinationals that specialise in business management software development (CRM and ERP). Its sales channel is through partners like Marketing Worldwide, which promote service packages in different...

Training for Industry 4.0

The Challenge Industry has been undergoing major changes for several years now. There is a lot of talk about Industry 4.0 but not all companies are ready to make the leap and their professionals are not all suitably trained. In Spain, for instance, 68% of industrial...

The Search for Lost Employee Engagement

Companies are increasingly striving to look after their employees. An employee who feels valued in their work is more responsible and more productive. These companies are attempting to enhance employee engagement to contribute to the success of the organisation and to achieve their goals. The Challenge HP...

A Good Video Is Twice As Good When It’s Short

The Challenge Dassault Systèmes, a 3D-design software company, produces complex programs that are highly technical. The distributors that market them sometimes struggle to exploit the potential and applicability of these programs.Conscious of this issue, Dassault created an online training program for these partners and offered the...

On Tour with Roche

The Challenge The cost of acquiring a new customer is estimated to be six to seven times higher than the cost of keeping an existing one. By investing just 5% more in customer retention, it is possible to achieve profit increases of between 5 and 95%,...

Worldwide Channel Event: HP Presents Its Latest Products

The Challenge For nearly 20 years now, HP has been holding a macro-event where it invites its global resellers and salespeople to spend a few days learning about the year's most important product and seeing how it works in person. This B2B event is called the...