Social Media Automation Tools

12 Jul Social Media Automation Tools

For a b2b company, managing social media requires time and strategy. Any content you share needs a reason and purpose. There’s no room for improvisation. Social media is often left in the hands of a relative or intern, and it’s easy to forget that it can be the first point of contact for your business. You know what they say – first impressions count!

If you make sure you’re doing the following things, you’ll be able to automate some of the steps involved in posting content on social media: allocate enough time to prepare good content; follow a strategy that’s aligned with your business goals; make sure you schedule significant dates on your calendar (events, awards, congresses); always have your buyer persona in mind; and craft your content to entertain, educate and pique the interest of your buyer persona. This will prepare the way to use social media automation tools, allowing you to save time on routine tasks and to think about strategy instead.

There are lots of tools you can use to schedule your content (once you’ve crafted it and planned your publishing schedule). These include Later, Sprout Social, Agorapulse, MarketMeSuite, Pirendo, Postcron and more. But today we’re going to talk about the two that have the most followers.


The digital marketing tool Buffer can be used to schedule the content you post on social media. It’s really easy to use and is highly visual, making it easy to see the posts you’ve got scheduled at a month’s glance.

Buffer is compatible with Facebook, Instagram, Twitter, LinkedIn and Pinterest.

Decide which channel, upload a text and image, and select the time and date you want to share it. And Voilà! When the time comes, Buffer will finish the job for you. 

There are several pricing plans, depending on whether you’re an individual user or team, the number of channels you need and the volume of posts you want to schedule. You can see full information here.


Hootsuite is another well-known digital marketing tool for people who manage social media professionally. It’s used to schedule content on social media. You can use it to manage Twitter, LinkedIn, Instagram accounts and Facebook pages.

You can create a free account but with some limitations. This option gives you access for one user only to manage up to 3 social media profiles. If you decide to go for one of the paid options you can create up to 10 users.

Both tools are very similar, and some people prefer one over the other. But as mentioned earlier, there are lots of tools like these. Whichever tool works best for you will depend on the channels you want to manage and the volume of publications you want to schedule. What’s important is that all of them will save time. That means you can spend more time defining your content properly so that it’s consistent and aligned with your business strategy.

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