b2b marketing Tag

Impact on your Sales Network with Sales Enablement
Make an Impact on your Sales Network with Sales Enablement

- “It’s the Marketing department’s fault for not getting enough leads,” the sales department complains.- “It’s the Sales department’s fault for not properly using the leads we send them,” complains the marketing department.Sound familiar? The marketing and sales departments seem to be locked in an...

design b2b communications plan
How To Design a B2B Communications Plan

If you work in a B2B environment then you'll be well aware that B2B communications are nothing like B2C ones. But do you know how to design a B2B marketing plan to help you get customers?In B2B, you have to focus on a more specific...

webinars digital communication
Digital communication. How to communicate more effectively

The webinar audience participation model has become a way of life for businesses continually looking for new opportunities to drive the conversation regarding latest industry trends and product innovations.Webinars are a modern revolution in B2B engagement. They work as a direct pipeline between the business...

Digitalise your B2B sales department and improve your business
Digitalise your B2B sales department and improve your business

Businesses aren’t immune to change. Or they shouldn’t be. That applies to B2Bs too, as the people that make them up are potential consumers themselves. They live their lives immersed in the digitalisation process, one of the pillars of the fourth industrial revolution (4IR).With the...

Key steps in B2B marketing
4 key steps in B2B marketing

While B2C digital marketing unstoppably grows and millions of consumers and brands interact on social media, B2B businesses often struggle to find a way to profit from this new paradigm and take advantage of all the benefits that internet can bring.After all, B2B companies work...

Creating content for your sales department
Creating content for your sales department

No one said selling was easy, but what if you help your sales department to make it easy? It is vital that you are familiar with the different types of content you can offer your sales team to ensure their success.First of all, you will...

CLIMBING-content-marketing-maturity-level-intracon
Get to the next content marketing maturity level

The content marketing landscape is continually changing,  developing and compelling us to think about success factors in new and different ways. Nowadays, we need to show the business value of our efforts and the fruits of our labours as we venture forth, pushing forward and...