content marketing Tag

design b2b communications plan
How To Design a B2B Communications Plan

If you work in a B2B environment then you'll be well aware that B2B communications are nothing like B2C ones. But do you know how to design a B2B marketing plan to help you get customers?In B2B, you have to focus on a more specific...

The art of using the storytelling formula
The art of using the storytelling formula

Previously we looked at the use of storytelling to inspire action. In this article, we will look at the winning formula that storytellers use to win over audiences and show an example of visual and narrative storytelling in action, using the simple yet effective: Introduction-Action-Result,...

The impact of social proof: why testimonials work

We all know it’s true that if someone tells us they’ve used and liked a product or service then we’re more likely to buy it, no matter what it is. It’s the case both for individual customers and for companies.In a world full of marketing...

Key steps in B2B marketing
4 key steps in B2B marketing

While B2C digital marketing unstoppably grows and millions of consumers and brands interact on social media, B2B businesses often struggle to find a way to profit from this new paradigm and take advantage of all the benefits that internet can bring.After all, B2B companies work...

Creating content for your sales department
Creating content for your sales department

No one said selling was easy, but what if you help your sales department to make it easy? It is vital that you are familiar with the different types of content you can offer your sales team to ensure their success.First of all, you will...

good-design-boost-sales-intracon-spain
Why does good design boost sales?

Design is not just about a logo, attractive images, a bold layout, or an original typeface. It’s about all that and more. Design is vital for developing a connection between your company and your brand and, therefore, your clients. The effort you put into a...

CLIMBING-content-marketing-maturity-level-intracon
Get to the next content marketing maturity level

The content marketing landscape is continually changing,  developing and compelling us to think about success factors in new and different ways. Nowadays, we need to show the business value of our efforts and the fruits of our labours as we venture forth, pushing forward and...

content-Marketing-king-intracon
Is content marketing still king?

What’s going on in the world of content marketing? Is it necessary? How can you develop a better content strategy for your business? First of all, (in capital letters and bold, so you know we’re serious) you need to remember that, CONTENT MARKETING IS VITAL and...